Name of the Project: APRICOT AGRICULTURE AND MARKETING PROJECT (KAYEP)
Source of Fund: EU
Duration: 12 months
Date of Starting: December 2006
Date Of Completion: November 2007
Parties Concerned: Malatya Chamber Of Commerce And Industry
Malatya Apricot Foundation
Malatya Provincial Directorate Of Agriculture
Malatya Provincial Directorate Of Commerce And Industry
Project Subject: According to the Malatya Chamber Of Commerce And Industry data, Malatya province meets %60 of apricot production of the world by its self. But there are vaious problems in production and marketing. And the systematically applied politics to solve these problems are unfortunatelly insufficient. For contributing to the solutions of these problems, the Project aims at giving production development, processing, marketing, advertising, having brand and long-term thinking trainings to theSMEs and relevant institutions in Malatya and in its districts for providing capacity development.
Role of Lidea: In the scope of the project, Lidea had provided trainings to SMEs about vision, marketing, brand, new markets and foreign trade. Lidea has also given the necessary training to the farmers for them increase product quality and quantity; organized seminars and workshops; designed and printed visibility materials.